Lobito’s Cantina & Bar

The design concept for Lobito's Cantina and Bar's logos started from combining traditional Mexican elements with a modern twist and ended in an intriguing and visually appealing design.

  • Inspiration

    Otomi and Alebrijes Inspiration: Otomi art is known for its intricate and colorful patterns, often featuring animals and nature motifs. Alebrijes are fantastical, brightly colored Mexican folk art sculptures of fantastical creatures. By drawing inspiration from both, you are incorporating traditional Mexican cultural elements into your design, which can give your logo a unique and authentic feel.

  • Brand It

    By infusing traditional elements and the vibrant pink and red color scheme, I masterfully reimagined the brand with a modern and fresh perspective. Drawing inspiration from Otomi and Alebrijes art, I incorporated intricate patterns and whimsical motifs into the design, infusing it with a sense of cultural richness and authenticity.

  • Use It

    Utilizing the cohesive design elements established for the branding, I seamlessly extended the company's identity across both print and digital media platforms.

With a keen eye for detail and a commitment to consistency, I crafted stunning print materials such as business cards, flyers, and menus, ensuring each piece reflected the brand's personality and message. Simultaneously, in the digital realm, I designed engaging social media graphics, website layouts, and email templates, maintaining a unified visual language that resonated with the target audience. By harmonizing the brand's aesthetic across all mediums, I cultivated a seamless and immersive experience for customers, reinforcing brand recognition and loyalty across every touchpoint.