GINA MARIE RIVERA

As a UI/UX designer, my approach is driven by a fervent passion for problem-solving through innovative idea exchange and creative thinking. Leading with compassion, enthusiasm, and a deeply creative mindset, I excel in crafting designs centered around the user experience. My expertise lies in overseeing the entire design process from start to finish and nurturing valuable relationships. My unique storytelling ability infuses a distinctive perspective into the design experience, enabling me to adeptly navigate and resolve complex challenges.

Software

Figma

Sketch

Adobe

Whimsical

Hard Skills

Wire-framing

Prototyping

UI/UX Research

Brand Design

Digital Marketing

Creating & Running User Surveys

Soft Skills

Problem Solving

Adaptability

Collaborative

Mentoring

Positivity

2021-2022

UI/UX DESIGN

DesignLab

2003-2009

BACHELOR OF ARTS

Georgia Southern

2023-Current

Lead Designer

Peachy Lemons, LLC

  • Brand Development and Creative Direction: Demonstrated expertise in spearheading the conceptualization, development, and implementation of innovative branding strategies. Renowned for leading creative teams and projects that effectively elevate brand identity and market presence.

  • Innovative Design Skills and Technical Proficiency: Proficient in utilizing a wide array of design tools, including Adobe Creative Suite and Sketch, coupled with a commitment to staying abreast of the latest trends and technologies in design. This expertise underpins my ability to deliver cutting-edge, visually compelling solutions.

  • Client-Centric Collaboration and Branding Solutions for Small Businesses: Skilled in forging strong collaborations with small business owners, gaining in-depth understanding of their distinct branding requirements and goals. My approach focuses on creating bespoke branding solutions that resonate with their specific market and vision.

    2021-Current

    Product Designer

    Freelance

  • Cross-Functional Team Collaboration for Business and User Alignment: Engages effectively with diverse teams across various departments to align business objectives with user requirements, ensuring cohesive strategies and unified project goals.

  • Independent Work Ethic and Deadline Adherence with High-Quality Standards: Demonstrates a strong ability to autonomously manage projects, consistently meeting demanding deadlines while upholding superior design quality and attention to detail.

  • Data-Driven Design Approach Informed by User Research and Testing: Employs comprehensive user research, testing methodologies, and data analysis to guide design decisions, resulting in enhanced user experiences and more intuitive product interfaces.

    2009-2019

    Graphic Designer

    Good Karma Booths

  • Entrepreneurial Achievement in Photo Booth Business: Founded and expanded a dynamic Photo Booth venture, specializing in delivering unique and customized experiences to a diverse clientele. Demonstrated expertise in building client relationships and exceeding expectations.

  • Enhancement of Customer Experience through User-Centered Design: Applied user-centered design principles to refine and elevate the customer journey, achieving notable improvements in client satisfaction and loyalty. This strategic focus contributed to a substantial increase in repeat business and positive client feedback.

  • Market Insight and Customer-Driven Product Innovation: Possess a deep understanding of customer preferences and current marketing trends, effectively leveraging this knowledge to steer product development and innovation. This approach was instrumental in keeping the business offerings relevant, appealing, and ahead of market dynamics.