Observe

I observed what impacts a user’s decision when purchasing travel packages online. This information is vital to know before choosing the elements, information, text and imagery I will use for the website design. I chose to interview potential users to gain the information.

Here is the script I wrote for the interviews:

Demographics

Age Bracket      (18-25)      (25-30)      (30-45)      (45-60)

Occupation/Profession

Martial Status

Number of people in household

Interview Questions

Part 1 - General Travel Info

1. How often do you travel?

2. What types of places do you usually travel to?

3. What is your typical trip planning process?

4. What inspires you to travel?

5. How long do you usually travel for?

6. Do you usually travel by yourself, with family or with friends?

Part 2 - Discovering Destinations

1. When you are planning a trip, how do you go about deciding a destination?

2. How would you learn about this place?

3. How would you narrow down your choices?

Part 3 - Online Travel

1. Where do you normally go to browse travel options?

2. (In case it is with a travel agent) Do you also browse online?

3. Pick a favorite website and let’s walk through booking together.

4. What is your favorite feature?

5. What would you add?

6. What does not work for you?

7. What things do you find useful on these platforms you use?

8. What do you find frustrating about the platforms?

Part 4 - Travel Packages

1. Have you ever traveled with an all inclusive package?

2. (If yes) How was that experience?

3. (If not) What has held you back from them?

4. Do you have anything to add about booking travel packages?

Part 5 - Time Travel

1. If you could time travel, where and when would you go?

2. What makes you excited about that particular time and place?

3. Would you have any concerns about time travel?

4. What is one thing you would want to know before you experienced time travel?